Is use of TV dying? Will it become ancient?

In the era of internet we have started to replace old things with new ones. There are not many cancellation of TV subscription yet, but people have started to favour internet based service. Youngsters in India have already moved to internet and are no longer interested in watching television.

In past three to four years, more than 40 online streaming platforms have been launched in India. This includes Amazon Prime Videos, Netflix, Voot, broadcast networks like Hotstar, Zee5 and the list will be never ending in near future. Digital customers mainly fall in the range of 18-34 years. Movies, sports, news are also available on these platforms. One of the most popular streaming platform, Netflix has subscribers growing more than 40% every year.

Reason why people are leaving television-

• Television programs have particular schedule which young people do not prefer.

• Mobile is a personal device whereas television will always remain household. So, the nature of storytelling on TV will always remain family based. Millennial demands specific content made for them.

• Fiction content on TV has never changed beyond daily soaps, which now people find boring to watch.

• Online streaming provides you almost ad free environment.

• Online services are getting popular day by day as data rates are getting cheaper and internet is getting faster and better.

• Online streaming provides better graphics at 1080p resolution where as HD TV provides 720 pixel resolution. But there are only a very HD channals available and you need to have a smart TV for better resolution.

• On television, people waste money on large unwanted content, while streaming provides you with you favourite shows and movies any time you want. It also provides you with everything available on television.

TVs are yet not going away. Even if digital viewing is growing rapidly, watching television is also not reduced. But there might be a time when TVs are no more in use.

Addiction of Online Streaming

We all have always been worried about addiction of TV among kids. Average time kids used to spend watching TV was two to three hours. But in this online world the addiction is beyond control. An average person can spend upto eight to nine hours on Netflix! The ad free environment, endless options of shows and movies to watch, 24 hour access has made it possible. It's a huge wastage of time. It also comes with health problems. This obsessive need if online streaming also affects the mental development of kids or teenagers. They never development the ability of interacting with people around them. It is a serious threat and only controlling your mind will help.

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