Skills Every Digital Marketer Needs To Be Successful In 2020

Oct 02, 2019   •  11 views

Staying updated is of utmost importance for a digital marketer to be successful. It's because many new marketing trends and strategies are evolving, which you need to use to make your business a success.

In this article, let us take a look at the latest skills which a digital marketer needs to be successful.

Writing and Editing Skills

Content is the heart of digital marketing. Content can make or break a business. Words, written or spoken, has the power to inspire and motivate the customers to take actions.

How does it help?

  • Convinces the customers to take the desired action

  • It effectively helps to connect with your target audience.

Listening Skills

You may be wondering why does a Digital Marketer need to have listening skills. Ignoring the listening skills is the most common mistake Digital Marketers tend to make. Listening is one way through which we can connect with our potential customers.

How does it help?

  • Helps us to understand our customers

  • Helps the company to meet its customer’s expectations

  • It gives us insight about our products and our brand

  • Helps to make improvisation

SEO & SEM Skills

Is it necessary for a Digital Marketer to possess SEO & SEM skills? Even well-written content may fail if it doesn’t reach the target audience. In order to rank high on the search engine, your content should be infused with relevant and specific keywords. Both SEO and SEM can effectively drive traffic to the website. These strategies are responsible for attracting and engaging customers. To become a successful digital marketer these skills are a must.

How does it help?

  • Helps to rank high on search engine

  • Drives traffic

  • Enables better execution of marketing strategies

Social Media Skills

Today, almost everyone is active on social media, right from the young chaps to old souls. Social Media is one such destination where you can find everyone. Therefore, it is recommended to have a strong social media presence these days for a business to grow.

How does it help?

  • It can promote a brand

  • Drives traffic

  • Encourages sales

  • Help to reach the target audience

Paid social media advertising helps to target the audience, build effective customer journey and encourages them to make a purchase. Paid social media advertising works differently on every platform. For example, running ads on Facebook is completely different than Instagram. Therefore, a unique strategy should be planned for every platform.

How does it help?

  • Helps to boost brand awareness

  • Helps to gain control over who sees the advertisement

  • Gives your brand instant visibility

  • Enables to gather market insights

Email Marketing Skills

Email marketing strategy is used by almost all businesses. To make email marketing strategy successful, a marketer should be able to choose the right tools, identify the audience, create and segment the list If subscribers, create engaging content, determine the campaign's goals and analyze its success.

How does it help?

  • Helps to maintain good relations with the customers

  • It can lead to sales

Visual Marketing

Visual marketing is also one of the forms of marketing. It is a method where the Digital Marketers use visual content like graphics, images and other content that can be seen to promote a brand or a business.

How does it help?

  • It helps to build trust

  • It grabs customers’ attention

  • It helps the customers to remember the brand for a long time.

Basic Design Skills

You may be wondering why a Digital Marketer should possess designing skills. Well, you should know that Digital Marketing isn’t just about words. It involves visuals too. It is necessary for a Digital Marketer to have at least some basic knowledge about designing.

How does it help?

  • Helps you to design your material’s visual appearance

  • Easier to convey information regarding your product

  • Easy for your customers to comprehend.

Mobile Marketing

Mobile Marketing is a strategy of digital marketing which aims to reach their targeted audience on their mobiles through emails, SMS and apps. Most of the customers search for the desired products on their mobiles and not on computers.

How does it help?

  • It helps to understand the customers

  • Creates brand awareness

  • It can lead to traffic and then, sales

Content Marketing

Content marketing is also one of the most effective forms of marketing. It is very important to note that content (in the form of videos, blogs, ebooks and emails) should not only be SEO friendly but also engaging. Otherwise, it will draw away the customers.

How does it help?

  • Brings traffic to the website

  • Leads to conversions

  • Engages target customers

  • It also educates the customers regarding the product.


WordPress is a blogging and publishing tool used by various websites and seen by millions of people all around the world. It is an ideal content management system.

How does it help?

  • It manages content

  • It builds a community of target audiences.

  • Can lead to conversions


Do you think it's important for a Digital Marketer to learn HTML & CSS skill? Yes! You need to know at least the basics of HTML & CSS.

How does it help?

  • It saves your time

  • Enable you to take marketing initiative

  • Impress employers

As you all know, digital marketing is an evergreen field which will continue to retain its importance. In India and around the world the scope of digital marketing is at it’s peak. It's constantly fluctuating. Therefore, employers are looking for digital marketers who exhibit a strong desire to succeed and are eager to learn the latest digital marketing skills in demand.