When Instagram had declared they were going to hide the number of likes that used to be displayed on our profiles before, has been one of the biggest questions in the industry. It was asked by the consumers and the business houses, can we see the number of likes on our own page in case we have personal profile which is not in private mode. The answer is yes, as we know the number of people who go online and had made a business based on the number of likes on their pages, but only you will be able to see the number of likes on your social media platforms posts and pictures or videos and other updates not anyone else. Now the question is will that be a good move for the people who have grown their business through this.
If you’re a marketer who’s involved in influencer marketing on social media sites, you may be thinking something along the lines of, “will influencers lose their Instagram influence?” The answer to this question might depend on the scenario that depends on the metrics your team is using to track that person’s supposed influence. Pierre DeBois, a contributing author for CMSwire, feels that likes aren’t exactly all that insightful when it comes to our influence on Online marketing services. He says that likes are superficial in interpreting online behavior against sales influence.
He adds onto this by saying that “in comparison, advanced analytics tools can apply iterative steps and inferential statistics to discover customer behaviors and opportunities richer than a like.” When choosing influencers to make your brand a successful one, the real question is whether or not they will help raise your brand’s awareness, cultivate leads, and drive sales. If your team has other means of measuring an influencer’s effectiveness as compared to those points, as DeBois said, likes don’t really matter too much. ORM Service Providers in India is one of the best things you can find around.
Mae Karwowski, founder and CEO of Obviously, which is an influencer marketing agency says, “If you have the right technology, hidden likes are not a problem. Good influencer marketers will still have access to those metrics even if they’re hidden. We’ll still be able to know an influencer’s engagement.” For marketers and advertisers who are more comfortable operating with likes, you may just need to request engagement metrics from Instagram marketing campaign influencers moving forward before signing contracts with them. But like these two have stated.ORM service in Bengalhas reached new heights recently.