Keeping in mind today’s cutthroat competition in the corporate world and the rising era of social networking, organizations now require to have a social media presence. But merely creating a social media account and posting random material is not the way to go, the account requires proper structure and planning in order to reflect the organization’s intentions to the T.
The first step is to identify the target audience and pick the platform(s) that work best for your brand. There are multiple social media platforms available today; we have Instagram, Twitter, LinkedIn, Google+, Pinterest, Snapchat, YouTube, Reddit, and many more. But the main question here is, what is the company going to do when there are so many options?
The great news is, you don't need to create a profile on each of them. In actuality, expanding your resources too thin is counterproductive. What you need to investigate is a more recondite and imperative issue, that is "where are your clients on the internet?”
You will need to discover the most suitable media that presents itself as the optimal fit with your targeted audience. The most indispensable component of your marketing strategy should be to examine the demographics of your audience.
The beauty of social media is that you can develop connections in an instant with followers hence the following step would be to forge meaningful relations with your audience. The core intent of social media marketing is being 'Social’. It is more profitable for your social media presence to have 100 indeed interested followers than 10,000 followers who don’t socialize with your content at all.
The ensuing step to build a substantial social media presence would be to curate consistent engaging content. Within your plan, you furthermore require a strong content plan. It is vital to create a content calendar outlining the following critical points:
§How frequently you will post?
§What networks those posts will go on?
§What time you will post?
§The topics you will post about
Content moves quick, and the window of opportunity you have to make a connection is short, even more so if you’re not posting consistently and the best way to counteract inconsistency is to create a social media editorial calendar. The calendar will not only help you keep posts consistent and timely, but it will also give you an opportunity to develop an overarching and integrated content strategy. Bear in mind that your plan can only be successful if you abide by the content schedule faithfully because if there’s a common thread among the biggest brands on social, it’s that they post on a regular basis.
When you commit once to your social media presence strategy, you have to adhere to it. Inactive social media accounts look careless and unprofessional. If you want to have a flourishing social media presence, you have to show up every day with fresh, compelling content.
Finally, yet importantly – display your human side. Your social media presence is a unique chance to exhibit your personality. Faceless organizations are a thing of the past. In the contemporary age of transparency, patrons care not only about what they purchase but also the type of company they’re purchasing from.
Building your social media presence is all about little everyday activities which in the end will help you improve social media accounts with top engagement. It requires small continuous benefactions, quick ideas and constant updates to keep the customers fully captivated.