How Does Every Marvel Cinematic Universe Film Click?

Abhinav Ramesh
Jun 09, 2019   •  4 views

For the past decade, the superhero genre has dominated the film industry, with these films constantly shattering box office records and creating new ones. Undeniably the most anticipated film of 2019, 'Avengers: Endgame', is now en route to becoming the highest grossing film of all time, only second to 2009's 'Avatar'. At the time of writing this article, the film has earned more than 2.7 billion dollars!

Why is 'Avengers: Endgame' such a massive hit? Or for that matter, why has almost every single Marvel Cinematic Universe (MCU) film been making loads of money?

The answer is the wise use of time. Each character was given their time to be cared for by us, the audience. We needed to receive and accept them as those that we wanted to succeed, and the MCU did that near flawlessly by putting our heroes through jeopardy, all while maintaining levity, so that audiences of all ages get invested. Humour is another major factor as to why the MCU films click so well. All this is why every single 'Avengers' film has earned more than a billion dollars at the box office, with the latest two earning more than 2 billion! Not only have the 'Avengers' films earned more than a billion at the box office, but even films such as 'Iron Man 3' (2013), 'Captain America: Civil War' (2016), 'Black Panther' (2018) and 'Captain Marvel' (2019) entered the billion dollar club. The other films are consistently making more than 600 million dollars!

This is also due to the established fact that the MCU will regardless of who the heroes are, will make great films out of them. This is why non-mainstream heroes such as the Guardians of the Galaxy and Ant-Man have gained huge fan followings and have had their films make a lot of money. The MCU has given these characters rather non-mainstream stories that will allow us to enjoy their arcs. Black Panther's role in 'Captain America: Civil War' was not the biggest, but made his impact in the film, enough to make the fans and general audience go crazy for him. The end result? His solo film making more money than 'Captain America: Civil War'. The incredible portrayal of these characters has resulted in moments of magic being created in films that will last for a long time in anyone's memory.

In the end, it is all about the portrayal of the character, how they are used, the odds that have been stacked against them and how they overcome those odds. The MCU ensures that even if the roles of the heroes are minimal, they create an impact. When each character has been given character arcs that we can all get invested in, the end result is a product that we can all enjoy, and that is why 'Avengers: Endgame' is such a massive hit at the box office, bulldozing over previous box office record-holders. Tone of these films is another key factor in these films' success. The lighter the tone, the more the audience can enjoy, and this light tone with a sense of fun has been consistent throughout the 22 films.

'Avengers: Endgame' is a culmination of 21 other films that have tied together through one or means over a period of an entire decade. An entire decade was what it took, and the efforts paid off. Almost every single MCU film has been received universal acclaim.

The MCU has raised the bar for big-budget blockbuster films and have established themselves as a force to be reckoned with in the film industry, and they are not going to stop anytime soon, with several films in line for release over the next few years.



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